On over 90% of circumstances it would be much easier to rank your law firm website higher on Google map. To rank your law firm higher on Google map is much easier because ranking on Google map is not dependent on Domain Authority.

You can immediately improve your Google map rankings by focusing on three key items:

• Fully fill out your Google My Business profile area including niche practicing areas.

• Ensure your law firm is properly categorized on the Google map with the main practice area that you want to market to.

• Understand and implement review signals. Review signals is different than number of reviews. Google doesn’t care on number of reviews. It cares about three things

  • 1Review Quality – Google favors unique reviews. Google primary goal is to serve up the most relevant content on the consumer search terms.

  • 2Review Velocity – So make sure that all of your reviews doesn’t come in the course of 1 week and you don’t have any reviews in next 3-6 months.

  • 3Review Diversity – Encourage your clients to give unique reviews. If possible ask them to mention the keywords you are targeting in the review they write.

Making sure that the content on your website is valuable to your prospective clients. Google favors higher rankings to the pages of the website that has:

When it comes to content, strategy is everything. Make sure you include, higher value practice areas keywords in your blog and you are not doing random blog post with generalize keyword that mean nothing to you or your law firm.

Here are the tips to increase keyword rankings, traffic and leads for your law firm.

• Create in depth articles or blog posts. Articles should contains topics and all sub topics in detail.

• Use targeted keywords in the first 150 characters of the articles or blog posts.

• Add internal links to higher value practice area pages from your articles to blogs.

• Add external links to authoritative websites. Make sure that external links brings more value to the users.

• Add 1-2 targeted keyword in the heading of your article or blog post. Make sure that heading is defined as H1.

• Create content that encourage users to spend more time on your law firm website. Video and info graphics should be included as people engage more with multimedia than text content.

  To write better content establish search intent strategy. Simply ask yourself a series of questions:

  • 1 What is the person looking for when they search this keyword phrase?

  • 2 What problem are they trying to solve?

  • 3 What solution do they want?

  Answers of this questions will help you to step into the shoe of searcher and you would be able to write in detail.

• If possible add Table of Contents at the beginning of your article or blog post so that user can navigate to each topics and sub topics. Also at a glance, it provides all information to the user what the article or blog post is about.

• Add modifiers in the title. Modifiers are the add-on words to the base title. Example of modifiers are Best, Top, current year (2020), etc. Adding modifiers in the title leads to high traffic and high keyword rankings.

• Finally make your content for your clients and not about you.

What is backlink?

Backlink essentially is another website mentioning your law firm website online and linking back hence backlink from the piece of content they mentioned you within.

• 1 List your law firm in high domain authority (DA) rating directories.

  Here are few high domain authority directories where you can list your business.

  Free legal directories

  • https://www.avvo.com/

  • https://www.justia.com/lawyers

  • https://lawyers.findlaw.com/

  • https://www.yelp.com/

  • https://www.lawguru.com/

  Paid legal directories

  • https://www.lawyers.com/

  • https://www.superlawyers.com/

  • https://www.nolo.com/

If you want to create high quality backlinks, contact SEO experts at Zaksy Vision. We would be happy to help you out.

• 2 Get tons of high quality backlinks by doing guest posting

  Publishing content on another website with the goal to increase exposure, traffic or brand awareness for your own site is called guest posting.

  This involves three steps:

  • Find website to pitch your guest post ideas – Make sure that pitching these sites are worthy of your time. This is super important because you don’t want to spend your time writing for websites that get no traffic and have no links, because it’s probably not going to do much for your brand or website.

    Here are the two metrics to look at:

    • Check the Domain Rating of the website – Domain Rating is a metric provided by ahref which assist you in measuring the authority of the domain. Higher the domain authority, more reputable the domain is.

    • Check the website backlink profile - Check what kind of sites are linking to this website? Are they spammy or high authoritative?

  • Find topics to write about – Here are few tips which can help you to find and select the topics for writing guest post.

    • Check out the most popular posts of your competitors.

    • Use Ahref content explorer which will list best performing blogs topics.

    • Use BuzzSumo tool to find trending topics in your niche.

  • Write content and get it approved / published on their blog, ideally with a backlink to your site. Here are some specifics to remember when making your pitch.

    • Make your pitch personal.

    • Clearly state how the readers will benefit.

    • Set the right tone in your pitch.

    • Make a personal connection.

    • Look for an opportunity to help the owner of the website.

    • Offer link from your site in exchange which can help the website owner to acquire backlink.

• 3 Don’t skip out on blogging

  There are several benefits to do blogging for your law firm website.

  • Blogging keeps your website fresh and current.

  • A blog helps readers to spend more time on your website which is good from SEO point of view.

  • Targeted keywords and long tail keywords can be targeted which can help to rank your law firm website.

  • Blog provides an opportunity for an internal linking to high value practice areas pages which can upward rankings of your website.

  • Quality blog encourages other sites to link back to their website.

• 4 Explore marketing videos

  Text is the most efficient way for Google to understand the content of a web page but consumer loves videos more.

  Following are the benefits that video content can harness your law firm.

  • Viewers loves videos more.

  • People would love more to watch something rather than to read it.

  • Video establish more trust as it puts your face in front, making it more personable.

  • Sites like YouTube, Vimeo, etc. are highly authoritative.

  • Video content can help to earn links.

  • Video helps to boost social media presence.

Law firm SEO: Are you ready to get started?