5 Questions to be ask yourself before designing or redesigning your website
1) What are the objectives and goals for creating your website?
Before you start creating or planning of your website, you need to identify the objectives and goals for making the website. Objectives for making the website can be different for everyone. Ask yourself what type of website you want to create and what will be the purpose of it.
The goals of website can be following:
- Getting more leads and Sales
- Brand Building
- Selling Products
- Generating website traffic
- Attracting investors
When you are planning website design and development identifying the purpose of the website will help you to decide what you want to achieve. Laying down the purpose for making website will help you in staying focused at long term by taking measurable and actionable actions.
2) Who is your target audience?
After defining your goals and objectives for creating your website now it is time to identify the target audience. You need to lay down who are the people you need to reach to achieve your goals? Start writing the audience to whom your currently engages and in future with whom your company would like to engage.
Here are some important details you must include when creating your target audience:
- Demographics (Age, location, gender, etc)
- Education
- Salary
- Job Title
- Hobbies & Interest
After your assessment, select your website’s target audience that will fulfil your company’s business goals.
3) Who is your competitors?
When it comes to build successful online business, conducting competitor’s analysis is very important.
Here are few reasons why competitor’s analysis is important:
- You’ll discover what not to do
- You’ll uncover new opportunities
- You’ll discover backlinks.
After doing competitors analysis you will be able to define what are your competitor’s strength and weakness. After evaluating your customers you can see how your company’s website stack up to the competition.
4) How people will find your website?
You’ve build beautiful website, but it will not show on search engine suddenly. Hence you should define strategies to make people know that your website exist
There are basic strategies:
- Offline – An offline strategy is based on all your offline marketing you do such as advertising, public relations, cold calling and networking. Your website will further educate the prospect on further details of your products and services which will add credibility to your business.
- Online – Online strategy can be built by
- Search Engine Optimization
- A strategy to generate good backlinks for your website
- Online Advertising
5) How are you going to make visitors stay at your site for longer time?
A successful website design is not only about having high number of visitors on your website but also how much time user spends on your website is also equally important. The longer your visitor stay on your website, the more they engaged, and higher the chances of conversion into sales or leads.
The secret to make users to engage to your website is CONTENT, CONTENT & CONTENT.
For visitor to be on your website for longer time, you need to give visitor information that they are seeking. Your website should educate enough will not let them go elsewhere.
Final thoughts:
Building a professional website is a challenging process from start to an end. By answering the above questions, you should be more than prepared for the obstacles that may stand between you and your website goals.
Zaksy Vision provides complete website design and redesign services , along with maintenance and updates for your website throughout the year.
Request consultation for the website that not only looks good but sells.